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Schwarzkopf’s Keratin Products Earn 2025 Product of the Year Awards

The hair care brand’s Keratin Root Permanent Color and Keratin Root Temporary Color & Thickening Spray were awarded best products within the beauty category.

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By: Lianna Albrizio

Associate Editor

Schwarzkopf Keratin Root Permanent Color and Keratin Root Temporary Color & Thickening Spray have been recognized as winners of the 2025 Product of the Year USA Awards. Determined through a national study of 40,000 American shoppers in partnership with Kantar, a global leader in consumer research, Product of the Year is among the largest consumer-voted awards programs centered around product innovation. Schwarzkopf Keratin Root Permanent Color and Keratin Root Temporary Color & Thi...

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